Fatima Alimohamed is the CEO of African Brand Warrior. She is an advocator for Africa and African brands with a solid background across Africa that leads her to change from boots to heels.

Fatima is a thought leader in Strategy, Brand Development, Consumer Relationships and insights, NPD, Marketing and Communication. She earlier was GM and thereafter GM Commercial for Wilmar in both the Palm and Shea Industry in West Africa and has been representing the industries in various positions and boards. She has been the Chair of the Marketing Society of Kenya, Founder Marketing Society of Tanzania and Uganda, The Vice President CIM- Kenya, Member of various Marketing and Advertising Boards. She was with Bidco Oil Refineries and Bidco Uganda overseeing Marketing and Sales of leading brands in East Africa and was Regional Director for very powerful brands of MNC’s whist at Ayton Young & Rubicam. Fatima was honoured with the TOP 50 CMO’s Global award and the TOP 100 Most Talented Marketers Global Award.

Fatima was recently honoured with the Mother of Ghana award for a social brand cause. She currently sits as the Vice Chair of the Agriculture Sector of the Association of Ghana Industries and is also on the committee of International trade relations. She is also an avid writer in various publications and an astute speaker.